<div id="subtitle">Crash landing for 'Viva Viagra' rocket: Court rules against NY man's self-styled ad campaign</div><div><p>A court says a man's escapade in New York with a decommissioned missile emblazoned with "Viva Viagra" is a dud.</p><p>A federal judge ruled Wednesday that Arye Sachs' antics infringe on a trademark held by Pfizer Inc.</p><p>Sachs was ordered to stop displaying anything with Viagra logos.</p><p>He towed the 25-foot rocket last month to various spots in Manhattan, including Pfizer's headquarters.</p><p>His plan was to invoke Viagra while distributing politically themed condoms. The judge worried people would mistake the missile for a Pfizer-approved ad.</p><p>Sachs' phone rang unanswered Wednesday, and lawyers for Pfizer didn't return phone calls.</p><img src="http://admatch-syndication.mochila.com/images/ad.gif?aid=34604132&bid=informcom" /></div><div id="copyright"><div>

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